Conversions API (CAPI)

Admin feature

The Conversions API sends "conversion events" from your conversations straight to Meta — for example when a customer leaves a phone number, books an appointment or completes a purchase. That lets Meta learn who actually converts and optimise your ads toward more people like them, and lets you measure each campaign’s results. It’s an advanced, optional step.

Do these first

This only works once you have finished the following:

1
Connecting Facebook Pages: CAPI uses the same Marketing connection to your Facebook Page — connect the Page and grant Marketing access first.

Key terms

Conversions API (CAPI): : A server-to-server channel that sends conversion events to Meta, so it can attribute and optimise ads even without a browser pixel.
Dataset: : The Meta container (in Events Manager) that receives your events. Formerly usually called a Pixel.
Event: : A signal like Lead, Schedule or Purchase, mapped to a specific moment in the conversation.

What the Conversions API is

Open Datasets (CAPI) in the Marketing & Conversion section (pick the Facebook Page first). It shares the same Marketing connection as Marketing Messages. Once it’s on, every time a conversation reaches a milestone you chose — a phone number left, an appointment booked, a purchase… — Repio sends an event to Meta.

The Datasets (CAPI) page: choose when events are sent, pick the dataset that receives them, and track what has been sent.

Ad optimisation — Meta learns from who actually converts and targets more people like them.
Measurement — conversions are attributed to the right campaign and show up in its insights.
Privacy — each event carries the customer’s email, phone and name hashed; any field you don’t have is simply skipped.

Pick or create a datasetAdmin feature

In the Dataset box, pick the dataset that will receive your events. If you don’t have one, click New dataset to create it without leaving Repio; advanced settings (data-use, cookie, advanced matching) are configured later in Events Manager.

Create a new dataset right inside Repio — Meta only needs a name.

1
Pick an existing dataset from the list, or click New dataset.
2
For a new one: set a Dataset name and click Create.

Tip: The dataset choice saves the moment you pick it — no separate save step.

Choose when events are sentAdmin feature

Under When to send events, turn on each trigger independently and map it to a Meta event. For value-bearing events (like Purchase) you set a default value and currency.

When a phone number is captured — usually Lead.
When an appointment is booked — usually Schedule.
When a conversation is tagged — pick a tag that counts as a conversion.
When a conversation converts — when the AI marks the goal reached; usually Purchase with a value.

Track what has been sent

The Recent events list shows every event sent to Meta, newest first — with the customer name, which trigger fired, and a Sent or Rejected status. It’s the quickest way to confirm CAPI is working.

User Guide